De’Aaron Fox

The first NBA player to join Curry Brand.

De’Aaron Fox, who wore Curry's signature shoes during the 2023 NBA playoffs, is the first NBA player that Stephen Curry has signed to his signature brand. The addition of Fox marks a historical moment for both the brand, but also both NBA stars.

For De’Aaron, the choice to sign with Curry Brand was an easy one. He has long been a fan of the brand, its mission, and performance solutions, sporting Curry Brand footwear throughout the 2022-23 season. In his new role, De’Aaron will work closely alongside Stephen and Curry Brand to innovate game-changing footwear and apparel, including launching his own signature footwear under Curry Brand in 2024.