REESE’S & OREO
You Asked For It
23 unique assets, an entire design system, a unique :15 for Taylor Swift in like… 18 hours, a unique :15 for the VMA’s, a collaboration people have been asking us for over a decade… and WILL ARNETT!! What more could you ask for 💅
+16M
TOTAL EARNED IMPRESSIONS
+19M
TOTAL SOCIAL IMPRESSIONS
+1.7M
SOCIAL FAN ENGAGEMENTS
BTS you didn't ask for
💚
BTS you didn't ask for 💚
Press
Oreos Combined With Reese’s? Inside the Manhattan Project of Snacks - WSJ
Oreo and Reese’s thrill fans with tasty, historic announcement — ending years of pleading for a collab - NY Post
Reese’s and Oreo Announce New Cookie and Cup Collab After Fans Begged for It - TODAY
Oreo and Reese’s fans have been ‘begging’ for a mashup for a decade. Now it’s here - CNN
Oreos and Reese’s announce the collab fans have been begging for - TimeOut
I Tried The New Oreo & Reese's Collab—And The 90's Kid In Me Is Freaking Out - Delish
Reese's and Oreo Unveil Collaboration with 2 New Treats - People
Oreo, Reese's team up to create 2 new products - USA Today
Credits
Made at the Martin Agency
Shot by The Kaplans
Edited by Julie Gannon