Launching Be Nice
for Sunday Riley
Sunday Riley debuted a new product in 2022 called Be Nice - a 10% niacinamide serum. It targets fine lines, pores, dark spots, and surface redness all while boosting radiance. So many benefits in one bottle — it’s essentially packed with magic.
Be Nice outperformed all previous product launches.
On Instagram, we saw 714K total impressions, 577K total video views and 25K total engagements.
Best December 2022 Beauty Launches - Marie Claire
The Best December Beauty Launches to Have On Your Radar - Byrdie
Be Nice Saved My Skin - InStyle
Best Acne Scar Treatments of 2023 - InStyle
Best New Clinically Proven Skin-Care Launches of 2023 - RealSelf
Solve Your Skin Concerns With Sunday Riley - WWD
Press
Credits
Art Direction by Camden Dechert.
Photography by Ted Emmons.
Animation by Aaron Bernstein
Thanks to Kate Danilova, Katie Callihan, Maddie Gessler, Christina Choi, & more.